$sql = 'INSERT INTO news (id, slug, content, contact, timestamp)'
        . ' VALUES ( \'5\','
        . ' \'Megalomaniacs Inc. Expands To Mars\', \'MARS −− As part of its'
        . ' business'
        . ' strategy of \\"expand and swallow\\", Megalomaniacs'
        . ' Inc. today'
        . ' announced that it had successfully sent a team of corporate'
        . ' raiders to'
        . ' Mars, in an effort to persuade the inhabitants of that planet'
        . ' to surrender'
        . ' their planet for colonization.'
        . ' Megalomaniacs Inc. COO today said that the move was a'
        . ' \\"friendly'
        . ' overture\\", but that a failure to comply with the'
        . ' company\\\'s'
        . ' colonization plans would result in a \\"swift and sure'
        . ' eviction of'
        . ' those little green guys\\". \', \'Tim Jr.'
        . ' (tim@megalo.mania)\','
        . ' \'2001−07−11 12:13:48\')';